website promotions, web site, internet marketing, website promotion services, internet advertising, search engine optimization, online advertising, search engine enhancement, search engine advancement, web site promotion, web-site promotion, search engine directories, search engine submissions, search engines, web site design, web site development, search engine placement, search engine promotion, site placement, web site promoting, website promoters, internet promoting, promoting websites, web site analysis, on-line registration, URL submission, on-line marketing, increase website traffic, web site consultation, marketing consultants, announcement services

Here are some facts about the Internet search engines you may find interesting:

*Some of the major search engines actually ban websites which break their rules (many of the 'insider' techniques most experts recommend will get you banned faster than you could imagine).

*Many search engines limit the number of pages you can submit from your domain (some only allow you to submit one page for best results), although we can show you a technique we use to get many pages listed.

*Many of the major search engines now offer a service that charges you from $199.00 up to be "reviewed" within 2 weeks or less.  These are promotion firms that have a contract with the major search engines, they receive a percentage of this fee, but what is hidden here is that, yes, your site will be submitted to them, BUT your site is not guaranteed to be listed, nor is your site guaranteed a ranking.  You could end up anywhere, and this money is non-refundable.  Call them and find out for yourself.

*Using search engine submission software that submits your site to many search engines at once, could actually get your page deleted from the major search engines.  Think of it this way, if you aren't going to take the time to visit them personally to submit your site, why should they bother with indexing you?  

*Each search engine has different categories, with subcategories, and more subcategories, that you actually need to view in order to decide where your site is best suited to be listed.  Automatic submissions can't do that.  

*Each search engine has different ways to index your site, some by metas, some by content, some by popularity, some by relevancy, the list goes on and on.  Do you know how to appease them all?

*95% of Internet traffic originates at one of the 10 major search engines...If you're not listed, you might as well not even have a website.  There are many, many search engines out there, and each one has people who prefer one to the other.  You need to be where your site can be found. Many of them pull information from the main search engines. 

*Choosing the most effective 'Keywords' is one of the major keys to a successful website submission.  Pick the right ones in the right order and your website could look like Grand Central Station during rush hour!

*Popularity is also a ranking factor with many search engines.  This sometimes takes time to achieve, but there are ways to increase that time frame so ranking is faster.

*Make sure your site is relevant to where you are being submitted.  If your content isn't as relevant as another, you will rank lower.  For instance, let's say you have a bed and breakfast located in Breckenridge, Colorado.  If you choose to concentrate on the word skiing or lodging, with only one location, your site will most definitely not be as relevant to the industry of skiing or lodging as some of the huge sites out there that list multiple locations, with huge amount of information dealing with those topics.  Besides, wouldn't your visitors find your site more if they were going to Breckenridge to go skiing and needed a place to stay.  That is where you want to be in the top spot, right?

Here are some questions that you might be asking yourself:
 
Why is it important to have my site resubmit to the search engines?

When submitting a URL to the search engines, your site is subjected to all the rules that govern where the URL will be indexed (positioned).  If your site gets a good index now, that does not mean it will stay there for long.  Other companies that have met the same criteria as yours will start to push your site down the index until it's no longer in a favorable position.  Re-submitting will refresh your position.  The way I create your meta tags will ask the search engines to come back and view your site for new information.  You will not have to resubmit your site again unless your server went down, and it happened to be at the time that either someone (who could report you as a bad link to the search engine or website where you are listed) or a spider was revisiting your site.  However, if you never add any new information to your website, it will looked like an inactive site and will drop in rankings anyway.  Work your site as you would any other aspect of your business, it is vital!

Why shouldn't I re-submit my URL on a daily basis?

The search engines have spamming rules that you must adhere to in order to keep your URL in their index. Daily submissions will violate these rules. To play it safe you should time your re-submissions to every 30 days. The search engines receive so many submissions now, that the wait time to be indexed runs from at least 2 weeks up to 8 weeks!  So they will most likely not be able to get back to it prior to 30 days anyway, it is a waste of your time and theirs to ask anything different. 

Hire an expert to make sure that your page is registered properly. It's not the registering that's hard. It's the design elements of your page and 'more' that determine your success at climbing the search engine ladder. I can do it and I can prove it.

As the main stream search engines become "Directory Style" engines, their directories are managed more and more by editors who evaluate your page and decide where and whether to list your website in their directories. A whole new understanding of the system is necessary to insure that your home page is given the exposure it deserves.

Most home pages that look all right have very serious problems that prevent them from being registered high on the search engine lists!

One of the problems becoming more and more important are frames.  There are ways to help this, but it is still a tricky aspect.

Website design is an art, as well as search engine submitting and website promotions. Search Engines are databases. Your page has to be registered with the search engines and placed near or at the top of their lists to be found by anyone on the net! Search engines read the text on the visible and invisible portion of your pages to determine its keywords and to give your page a "Value Rating" with respect to those key words. The text on your web pages must be optimized for search engine registration after your graphics and HTML creators have finished with the creation of your web site. Pages that are not improved, updated and re-optimized for search engine registration on a regular basis, lose their positioning on search engine lists, as newer and more powerful pages push your page down the list.  Only those websites that have professional designers and promoters will be lost in the masses.

Proving Expertise

Once your home page is finished, you have to let a search engine registration expert suggest enhancements. It takes up to four and eight weeks to get registered with some of the largest search engines. Do it wrongly the first time and your website will suffer the consequences and your competitors will be getting the calls. The Internet levels the playing field a little for enterprising businesses on the web. A small business person can do a better marketing job on the web than a national firm if the fundamentals of search engine registration are brought into play. There is no reliable way to prove that you have a registration expert unless they can prove to you that they have pages at the top of the search engines lists.

Newsletter Article - Search Engines - an overview

I could devote a whole site to search engines and on how to get good search engine placement, but for the purpose of this article, I will give a brief outline of what they are and what they do, the benefits of achieving a high placement with them and a few general tips. Basically, there are two types of search engines, the first, such as Alta Vista and Excite, will use an automated program to search your site (A "Robot" who will "Spider" your site).

All Search Engines use slightly differing criteria and methods (algorithms), so if you set your site up for one engine, it will not necessarily follow that another engine will give it the same listing - or any listing at all!

Some engines will read your "Meta" tags and some will ignore them and read the actual text on your home page. Some will spider through your whole site, listing a large number of your pages and others will only list your home page. Over the years Webmasters have attempted to trick the engines into giving them higher rankings by various methods, but they have become wise to most of the tricks and now either ignore them or de-list a site altogether!

The second type of Search Engines are directories, the most important of all being Yahoo.  With them once a url is submitted for consideration, the site will be looked at (eventually) and may, or may not be listed. They do offer an express listing service for $249 where they will "look" at your site within a week or so, but they still give no guarantee of actually listing it! Generally speaking, for the average web site, particularly one that is not part of a major off-line company (e.g. Ford, General Motors, IBM) the majority of the traffic is going to come from a good search engine position - I have seen statistics showing it to be as high as 85%. It is not enough though, just to get listed - if you were in every search engine and directory in the world you would get no traffic unless people searching for you found your site in the top 20 or 30 in their search results. The majority of surfers only look at the first ten or a dozen results and ones past number 30 are rarely visited.

The third type of Search Engine is a portal.  These search engines use results from other search engines to return search inquiries and many of them you can submit a site to as well.  However, they do offer paid listings, and these are usually based on a keyword purchase, they list these at the top of the search results, usually defined as "sponsors".  Some of these sites are Mamma, iWon and NBCi.