MGM Resorts enhances its loyalty program : Travel Weekly

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MGM Resorts’ redesigned loyalty rewards program goes into effect February 1, providing more ways for gaming and non-gaming guests to earn perks, including waiving resort fees.

MGM Rewards, formerly known as M Life, will for the first time allow all members of the club, not just those who play at the casino, to earn credits when they play, stay and dine. Credits can be redeemed for food and beverage, entertainment, travel and hotel stays at over 20 resorts nationwide.

The five levels of MGM Resorts from the old program – Sapphire, Pearl, Gold, Platinum and Black – remain.

Sapphire is the base level; Pearl, 20,000 credits; Gold, 75,000 credits; Platinum, 200,000 credits; et Noir is by invitation only. Customers earn four credits per dollar spent (eight credits per dollar through April 30 at Las Vegas properties) on gaming, hotel rooms, restaurants and spa services.

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Among the types of rewards that can be earned:

• Those on the Sapphire level can get discounts on shows and guaranteed lowest room rate when booking direct.

• Those who reach the Pearl level can benefit from free parking and concert tickets.

• Those at the Gold level won’t have to pay resort fees when booking direct and will be able to access what the company calls “Exclusive Level Appreciation Events”.

• Those on Platinum get an air travel credit to Las Vegas, suite upgrades for up to three nights and a 4 pm late check-out (subject to availability).

“While each guest experiences our properties in a unique way, MGM Rewards is designed to recognize and reward each member with experiences tailored to their preferences, whether it’s attending an incredible concert, enjoying a classy meal or stay in a luxury suite,” said Anil Mansukhani, vice president of loyalty marketing, MGM Resorts.

MGM will introduce ongoing promotional opportunities that will allow participating members to accelerate tier credit earnings throughout the year, a spokesperson said.

The company also improved the loyalty app, which a company spokesperson said simplifies the user experience. Customers can more easily view their status and benefits and see how they can upgrade to the next level.

The MGM Resorts portfolio includes Aria, MGM Grand and Mandalay Bay in Las Vegas; Borgata in Atlantic City; Beau Rivage in Mississippi; and MGM National Harbor in Maryland. It also includes more than 400 food and beverage outlets, nightlife and entertainment at venues including T-Mobile Arena and Dolby Live (formerly Park Theater) in Las Vegas.

MGM Rewards also partners with brands such as Hyatt Hotels, Southwest Airlines, Avis, Royal Caribbean and Celebrity Cruises.

To register, visit the MGM Rewards site.

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